Core Values for a Startup

I began my entrepreneurial journey in June 2018 as an Incubatee at NSRCEL in IIM Bangalore. We were the top 100 women selected, from over 6000 applications from all over India as a part of WSP(Women’s Startup Program). We had rigorous boot camps at IIM Bangalore prior to selection where we were given assignments.

One of the tasks was to create a video and speak about the top 3 core values of our startup. When one starts the journey with just an idea in ones mind, it is difficult to think far ahead about values of a startup that is yet to be formed. But I had worked for various organizations over the years and I asked myself, what were the core 3 values that mattered the most?

In this video below, I share my perspective:

Recently I had doubts in my mind while taking a decision for Morai. Then I thought about the 3 core values and the doubts disappeared.

In the rush of building things and finding solutions, we often forget little things that are immensely valuable. Sometimes it is necessary to pause a little and indulge in such exercise, to build strong foundations for our startups.

 

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